Real Estate Industry press releases

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PRweb: Written by liz ernst for

Through Online Technology, the For Sale By Owner (FSBO) Industry Comes of Age

ListingDoor founder Sissy Lappin has released a new blog titled, “With 92 percent of Consumers Searching Online for Their Next Home, FSBO Comes of Age.” The blog is an analysis of the For Sale By Owner movement’s rapid growth spurt in recent years, prompted by the development of powerful online technology and marketing tools that place home sale authority in the hands of homeowners who choose not to pay a real estate agent fee.
PRweb: Written by liz ernst for RentVest

RentVest Named to 2016 Inc. 5000, Honoring the 5,000 Fastest Growing Private Companies in the U.S.

RentVest Property Management, formerly known as Gentry Real Estate Group, earned admission to a prestigious club when the company’s innovative young partners learned they had earned inclusion in Inc. Media’s 2016 Inc.5000 list of the top 5,000 fastest-growing private companies in the U.S. RentVest is in good company with other Inc. 5000 honorees, including Intuit, Zappos, Under Armour, Microsoft. GoPro, Timberland, Clif Bar, Patagonia, Oracle, and other notable alumni. In addition, the 2016 list adds such powerhouses as Square, Dollar Save Club, ipsy and Yeti Cooler.
PRweb: Written by liz ernst for

New Blog Released on Names Top Paint Color Trends for Home Sale Success

When it comes to staging a home to sell, for sale by owner (FSBO) leader seeks out design ideas and trends from a variety of sources, including Pinterest, home design publications and websites, and more to provide staging ideas to attract buyers. In a new blog titled, “Top 10-Plus Paint colors for Dressing Up Your Home for an FSBO sale,” co-founder Sissy Lappin reveals 2016’s top interior paint colors for home staging in 2016.
PRweb: Written by liz ernst for RentVest Property Management

RentVest Property Management Expands into Nevada and Texas, Plans to Reach 20 Markets by 2020

RentVest, an innovative property management company headquartered in Mesa, has expanded its offices to Phoenix, Tuscon, Las Vegas, Nevada and Dallas, Texas, with plans to open offices in several more cities on the horizon. RentVest’s rapid expansion since its June 2016 launch reflects the company’s escalating growth in a market clamoring for affordable, innovative and customer-centric property management services. Funded and established by Gentry Real Estate Group founders Spencer Caldwell and Jacob Ash, RentVest is a full service property management firm specializing in high performance property and tenant management services. In response to nationwide demand for property management services that challenge archaic industry practices, RentVest harnesses technology and unprecedented customer service practices to provide a worry-free experience for property owners.
PRweb: Written by liz ernst for Helps Democratize the Real Estate Industry by Challenging the MLS Monopoly

Veteran Houston realtor and for sale by owner (FSBO) proponent Sissy Lappin says that advanced technology has lead to open source platforms and aggregated information that is fast becoming standard fare in the real estate industry, a phenomenon that is weakening the National Association of Realtor’s (NAR) grip on the industry. In a new blog on her website titled, “Democratizing Real Estate,” Lappin says that Realtors® continue to present abridged annual surveys implying that the multiple listing service (MLS) is the most effective listing space for home selling.

Real Estate Broker and Sissy Lappin’s FSBO Book “Simple and SOLD” #1 Bestseller on Amazon

Houston real estate powerhouse and author Sissy Lappin announced that her For Sale By Owner (FSBO) book titled, “Simple and SOLD” has achieved #1 bestseller status on The top-selling Houston realtor and advocate for helping people with little or no real estate experience learn how to effectively sell their own homes and keep agent commissions in their own pockets, wrote the guidebook with first-time sellers in mind.
PRweb: Written by liz ernst for

New’s End-to-End FSBO Solution Meets Growing Demand for No-agent Real Estate Sales

A growing number of homeowners across the U.S. are entering into the For Sale By Owner (FSBO) market in order to maximize their home sale profits. According to a CNNMoney article titled, “For sale by owner: Homeowners ditching brokers,” saving $10,000 to $12,000 or more on real estate agent fees provides plenty of incentive for homeowners to go it alone when it comes time to sell. n response to this boom, veteran real estate broker and author Sissy Lappin and her husband Mark, a business process automation expert who has worked with Fortune 500 enterprises, launched ListingDoor. com, an online FSBO site that provides profitable and powerful sales tools for homeowners, giving them everything they need to successfully sell their home on their own.

The Power of a Great Home Description for FSBO Success

If you’ve decided to take a For Sale By Owner (FSBO) approach to selling your home, one of your most valuable assets will be the compelling home description you create to attract buyers for true FSBO success. The idea of “selling” your home can be intimidating, but it shouldn’t be. Great listing copy is a must for any successful home marketing campaign; your detailed description of your home is critical, and writing it can and should be fun. Most likely, your home is quite capable of selling i
PRweb:Written by Liz Ernst for ListingDoor

Realtor Sissy Lappin Announces ListingDoor, a Web-based Service That Brings FSBO into the 21st Century

Realtor Sissy Lappin is making waves in the real estate industry with her web-based service, a site that takes a new approach to the for sale by owner (FSBO) market. Committed to shedding old stereotypes of FSBO services targeting foreclosure properties and believing that anyone, no matter how inexperienced, can sell their own home and pocket the hefty commission they would otherwise pay a real estate agent, Lappin is a woman on a mission to change the way people sell their homes
PRweb: Written by Liz Ernst for Prospect Mortgage

New staff announcement: Prospect Mortgage Announces New Managers at Chicago Area Offices

Prospect Mortgage TriStates/Midwest Divisional President John Palmiotto has announced the appointment of four new branch managers and one renovation loan manager in the national mortgage lender’s Naperville, Schaumburg, North Riverside and Lockport, Illinois offices. Prospect Mortgage is a national, independent residential retail mortgage lender offering a range of home loan products. Founded in 2007 and headquartered in Sherman Oaks, California, Prospect Mortgage has a vast network of retail o
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