Start-up and Business Incubator Blogs

written by liz ernst

By Liz ernst for Veristream

Automating Common Office Tasks Helps Businesses Cut Costs, Boost Productivity

Social media: Cutting expenses is one way to address tight profit margins. Automation is another, offering long-term savings. #Veristream #Automation Every business’s goal is to boost profitability. When a company experiences tight profit margins, the first response is to cut expenses, although it’s not always the shrewdest solution. Cost cutting is arguably the easiest way to improve one’s profit margin, but business owners often overlook alternative approaches that may even be beneficial over the long term. Automating routine office tasks is an intelligent option for saving money over the long term.
By Liz Ernst for Ideagist Blog

Books for entrepreneurs: Forbes Magazine released a list of the top 10

According to Brian Rashid, a Forbes contributor, “Every entrepreneur needs an active reading list. After all, books are one of the most valuable knowledge resources. Even the best podcasts and YouTube videos cannot replace the in-depth lessons found in a good book. “The challenge, however, is sifting through and finding the right material. Find something that will not only resonate with you and inspire you to aim higher, but will also guide you through that process as well.
Written by Liz Ernst for Ideagist Blog

Turning vision into action: 3 steps to achieving your goals

Whether it’s a start-up idea you’ve been putting off for too long, or a lifestyle achievement that drives your imagination, success is yours for the taking. Here are three steps that, if you’re willing to commit, can help you turn your long-held vision into action:  turning vision into action Step 1:  See it clearly. Envision your goal—if the results seem fuzzy in any way, you in any way, you’ll struggle to accomplish it. Take the time you need to define what “success” looks like to you. Menta
Written by Liz Ernst for Ideagist Blog

Social Media Marketing for Start-ups is a powerful, budget-friendly tool

Start-ups on a budget need to utilize smart marketing opportunities, and social media should be one of the first options they turn to. Social media provides valuable advertising space that costs little-to-nothing and provides a powerful platform for engaging with customers. It also offers multiple opportunities to showcase your business’s unique products, services, and story.  social media marketing for start-ups.
Written by Liz Ernst for Ideagist Blog

Start-Up Mistakes Entrepreneurs Should Avoid at All Costs

start-up mistakes Most likely, you didn’t set out to be an entrepreneur because you thought it would be easy. Launching a new business is hard work, and the challenges, like the rewards, can seem monumental. Most entrepreneurs make mistakes and those who are most likely to succeed learn from their mistakes. Of course, it’s best to avoid them whenever possible. Regardless of what type of business you’re in, there are some mistakes common to new business owners that you should plan to avoid at
Ideagist Blog

start-up growth and profitability: 6 steps to achieving success

Entrepreneurs from all walks of life usually start out with a high level of ambition and idealism regarding their pursuit of success. They go after their venture with enthusiasm and determination, only to discover that the enchantment of start-up ownership can be fleeting, the early flood of creative vigor slows to a trickle, and maintaining consistency regarding growth and profitability is trickier than they had expected as the minutia of day-to-day business activities crimp progress. Start-up
Ideagist Blog

Bootstrapping your start-up: the advantages of self-funding a new business

Whether you’re in the idea phase of starting a business or you’re in the early growth stage, you’re probably already thinking about finances. Launching and operating a business requires money, and how you choose to fund your venture requires thoughtful consideration of your options.  Bootstrapping your start-up Your choices include seeking investors, securing a bank loan, or bootstrapping. Bootstrapping, if you can do it, means you are self-funding your startup using personal finances and compa
Written by Liz Ernst for Ideagist Blog

product launch the wide world of products and services, all that’s importan

You’ve put much thought into developing that product or service idea that’s been on your mind for a long time, and you feel fairly confident people will buy it. But how can you make certain that your product will be a success? If you don’t move soon on it, someone else will beat you to the finish line. If only there were a crystal ball. You can be your own entrepreneurial clairvoyant of sorts by developing an awareness of the wealth of possibilities ahead of you.
Written by Liz Ernst for Ideagist Blog

Believers and Non-Believers: Understanding What Motivates

Believers and non-believers As creative innovators, we come up with ideas all the time, and sometimes we have the audacity to work on them! And although we are the geniuses that can do everything, we often struggle against time constraints. Sooner or later, we feel the need to get help from other people. If you are looking for help to bolster your world-changing idea, this blog will (hopefully) help you understand the motivations of people who offer their support to innovators.
Written by Liz Ernst for Ideagist Blog

Marketing Strategies for Startup Success in 2017

A recent article in Forbes[1] about marketing trends that startups need to know about in 2017 is actually not about trends. In fact, it’s about anything but trends, which are never guaranteed. Instead, to mitigate susceptibility to market volatility, startups need to plan their marketing strategies around transience. That’s right—The best way to plan for something we don’t know is to plan for something we know.
Ideagist Blog: Written by Liz Ernst for Ideagist and Bir Vebtures

Marketing Strategies for Startup Success in 2017

A recent article in Forbes[1] about marketing trends that startups need to know about in 2017 is actually not about trends. In fact, it’s about anything but trends, which are never guaranteed. Instead, to mitigate susceptibility to market volatility, startups need to plan their marketing strategies around transience. That’s right—The best way to plan for something we don’t know is to plan for something we know. In a nutshell, consumers’ intellectual structure is hardwired, and has been for mil
Written by Liz Ernst for Ideagist Blog

Reinventing the wheel: Innovation Breathes New Life into Old Things

A client called me the other day and began telling me about an existing business he recently purchased. The company is well-known nationally and internationally and has had its had ups and downs. As he told me about the business and his plans for its rejuvenation, I sensed he is second-guessing his decision already, having given some after-the-fact thought to purchasing the organization’s reputation (both good and bad) along with its online presence and brick and mortar.
Ideagist Blog: Written by liz ernst for Ideagist and Bir Ventures

Reinventing the wheel: Innovation Breathes New Life into Old Things

A client called me the other day and began telling me about an existing business he recently purchased. The company is well-known nationally and internationally and has had its had ups and downs. As he told me about the business and his plans for its rejuvenation, I sensed he is second-guessing his decision already, having given some after-the-fact thought to purchasing the organization’s reputation (both good and bad) along with its online presence and brick and mortar. To summarize, he boiled
Ideagist Blog

Virtual augmented reality in architectural design and construction

It shouldn’t be surprising that virtual and augmented reality seem like ideas sprouted from the imaginations of adolescents, whose earliest influencers were probably books and movies. In fact, the earliest references to the concept of virtual reality came from science fiction writer Stanley G. Weinbaum, whose 1935 short story “Pygmalion’s Spectacles” includes a virtual reality system in which goggles are employed, as well as a holographic recording of fictional experiences, including smell and t
Ideagist Blog: Written by liz ernst for Ideagist

Innovation: 7 principles to ignite a culture on innovators

I came across an article in TechCrunch last night, written by Alex Goryachev, senior director of Innovation Strategy and Programs at Cisco.  I couldn’t put it down and actually read it through twice. Goryachev knows innovation, having spent 20 years creating inspired organizations where innovation is allowed to flourish he says, and turning disruptive concepts into emerging business models. Goryachev’s experience and understanding of the influencers shaping entrepreneurship and innovation in to
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